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Staying fresh as a Brand Manager
The job of a Brand Manager (BM) has changed over the years in many aspects. While the BM’s role 10 years ago was to develop a TV and print ad campaign for their brand, they now have to pull together a...
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Why Unilever scored big in first Formula 1 race of the season
Unilever scored big last Sunday, at the first Formula 1 race of the season in Melbourne, Australia. The 3rd biggest consumer company, after P&G and Nestle, had a fantastic start into their 3 year...
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Impress with a top-notch meeting
I don’t really care which generation you belong to. I believe that every individual is different and my management style needs to be so flexible to work with a Gen X or a Gen Y equally well as with an...
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Starting a project….is not so difficult
You just got a new task or project? And now you see the big mountain in front of you and don’t know which way to go, which step to take? Maybe you are...
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7 things to consider doing on your job this summer
It’s finally summer! Summer brings us back the good mood and nothing and nobody can take us our happiness away, not even entering the office in the morning and finding another impossible...
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To network you don’t need to be a politician
Why do people believe they have to be a politician in order to network? So many brand managers believe they have to be ‘political’ in order to advance the career ladder. I really disagree with this. Or...
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